WIDIAN

Lovers of oriental fragrances will sooner or later come across the label "Widian/AJ Arabia". The noble fragrances of the perfume house stand for an Arabian spirit and the soul of the Middle East. The creative mind behind "Widian/AJ Arabia" is Ali Al Jaberi, who is firmly rooted in the desert. From an early age, he searched for new and original flavors that combine the traditional Orient with the modern Western world. This search led him to France in his youth, where he met Jean-Claude Astier, one of the best perfumers in the world. Ali Al Jaberi learned all the rules, methods, and tricks of perfume production in Paris and thus had the tools to create his fragrances. Back in his oriental homeland, the label "Widian/AJ Arabia" was created in Abu Dhabi in 2014, and with it some of the most unusual fragrances with desert character. The creations of "Widian/AJ Arabia" want to preserve the traditional Orient and complement it with the modern fragrances of the 21st century. This is shown by glances at the selection of ingredients or the production methods. "Widian/AJ Arabia'' wants to pamper its clientele not only with its luxurious fragrances. The flacons are also an essential part of success. According to Ali Al Jaberi, opening a bottle should resemble opening a mosque to emphasize the oriental background. The round arches and domes on the flacons are also meant to be reminiscent of a mosque. "Widian/AJ Arabia'' is rooted in the Orient, but at home in the modern world.