Van Cleef & Arpels

The company philosophy of the jewelry house "Van Cleef & Arpels" consisted of only one word: Luxury! All products, designs, materials and functions are geared towards this goal. And because "Van Cleef & Arpels" combines this effort with an unusually high level of craftsmanship, the brand today enjoys a very high reputation worldwide. The brand was founded back in 1896 where luxury and style are at home: in Paris. The two company founders Salomon Arpels and his son-in-law Alfred Van Cleef were able to attract attention with extraordinary jewelry, watch and fragrance creations. They won over their discerning clientele with new techniques in gemstone working, creating entirely new design collections. At the same time, they deliberately opened their boutiques in places where their clientele also liked to stroll. Thus, the death of Salomon Arpels in 1906 led to the opening of the brand's first fine boutique directly opposite the famous "Ritz". In the years that followed, other locations such as Vichy, Nice and Monte-Carlo were added. The high art of jewelry making made some of the most important personalities of the 20th century customers of "Van Cleef & Arpels". For example, Elizabeth Taylor, Grace Kelly, Eva Perón and the Duchess of Windsor enjoyed shopping there. For Queen Nazli of Egypt and for Empress Farah Pahlavi, "Van Cleef & Arpels" even created the coronation crown in each case. Since 1999, the brand has been under the direction of "Compagnie Financière Richemont SA".