Sean John

Producer and rapper Puff Daddy knows his musical craft, and that's a well-known fact. Not only does he have a diverse portfolio of side businesses, but he's also taken the fashion world by storm and influenced generations as well. Puff Daddy, whose real name is Sean John Combs, founded his fashion label back in 1998 and named it after him. His brand aimed to market his sense of individuality and uncompromising outdoor & streetwear fashion because this clothing style was on its way to becoming a hot trend. Already one year after the foundation of the label "Sean John", the first collection of sportswear appeared, which instantly gathered lots of followers. The new fashion concept of "Sean John" was nominated five times, annually, for "outstanding design" from 2000 to 2005. In addition, the new fashion style was honored with the "CFDA Men's Designer of the Year Award" as early as 2004. At that time, the range of "Sean John" already included pants, shorts, coats, T-shirts, shirts, and sports or casual clothing and accessories. By the end of 2008, the fashion collections of "Sean John" already had a large fan base, which is why the label shifted its attention to fragrances and perfumes. Therefore, the label was able to receive awards with fragrances such as "Unforgivable" and "I am King". "Sean John" sells its entire range exclusively through the department store chain "Macy's", and online.