Rituals

Founded by Raymond Cloosterman in 2000, Rituals Cosmetics is headquartered in Amsterdam and has over 800 stores worldwide. Its portfolio includes body and facial care lines, as well as products for the olfactory optimization of the living space. In terms of product concept, Rituals draws on ancient Far Eastern traditions and combines carefully selected ingredients with modern manufacturing processes. According to the company, natural, renewable raw materials as well as harmless base materials are to be used. The company is explicitly in favor of animal welfare and supports the Dutch Association to Combat Animal Testing.