Kayali

The development of the fragrance label "Kayali" is interesting, and unusual at the same time. The combination of traditional Orient and networks of the 21st century make the brand something extraordinary. The story of "Kayali" began in 2010 on Instagram, where Huda Kattan informed about topics from the world of cosmetics and fragrances on her blog "Hudabeauty.com". With over 25 million followers, her blog quickly became enormously successful, mainly due to the credibility of the trained makeup artist. Encouraged by the large fan base, Huda Kattan wanted to market her fragrances after only a short time. Four different fragrance collections were presented in 2018 under the name "Kayali". In "Elixir" (11), floral-fruity scents of red apple, jasmine, and vanilla prevail, while "Citrus" (08) includes the aromas of bergamot, pink grapefruit, musk, and oakmoss. The collection "Musk" (12) is dominated by the lotus flower, vanilla, and sandalwood, while "Vanilla" (28) brings an aroma of orchid, tonka, amber wood, and brown sugar. Among the unique features of "Kayali" are, above all, Huda and Mona Kattan's practical tips for mixing and exploring your own unique scent. In addition, the blogger is in close online contact with her followers and fans, which gives her regular feedback that can then be translated into newer creations. The fragrances of "Kayali" are sold online and via the homepage and Huda Kattan’s blog.