Juicy Couture

When the two friends Pamela Skaist-Levy and Gela Nash-Taylor decided to design and distribute their own fashion collections in 1994, they initially named the young start-up "Travis Jeans". Based in Los Angeles, the two women created elevated and comfortable clothing for women in adolescence, and even pregnancy. But when the portfolio of "Travis Jeans" expanded to include product lines for babies, toddlers, and even pets, it then evolved to become Juicy Couture in 1996. From 2003, the label continued under the direction of "Liz Claiborne, Inc." and went to "Kate Spade & Company" in 2014. In the first ten years of its existence, "Juicy Couture" was less known in Europe due to their main focus on the American market. International expansion did not begin until 2005, and within just five years the label had nearly 100 stores and outlet stores in over 60 countries. Many of the brand's customers appreciate the items above all for their fresh, cheeky and feminine nature. The casual fashion of "Juicy Couture" brought covetability to sweatpants, a pioneering force in a typical American wardrobe. For example, you can find the terms "Dude, where's my Couture", "Born in the Glamorous USA" or even "Go Couture Yourself" on the sweats. The slogan "Love G&P" is a tribute to the two founders.