Farmacia SS. Annunziata

Founded in the heart of Florence in 1561 by Domenico Brunetti, Farmacia SS. Annunziata originally began as a pharmacy. It wasn't until 1876 that the establishment received its official name, marked by the installation of a sign featuring the Annunciation over its entrance. In 1970, the baton was passed to Carlo and Laura Azzerlini, who not only maintained its pharmaceutical focus but also innovated by adding the inaugural line of skincare products. Today, the business thrives under the visionary leadership of their daughter, Elena Azzerlini. She spearheaded a pivotal rebranding in 2021 that both modernized the company and expanded its product offerings. While maintaining its Florentine roots, the company has also gained international recognition. Over the years, Farmacia SS. Annunziata has evolved from its pharmacy origins to carve out a successful niche in the cosmetics and perfumery industries. Its product lines masterfully meld traditional Italian craftsmanship with cutting-edge technology. To commemorate its remarkable 460-year history in 2021, the company launched a special fragrance collection that pays homage to its storied past.