Boucheron

When world-recognized Frederic Boucheron opened his jewelry store in 1858, he intentionally chose to locate it near the Palais Royal. He complimented this with a unique sense of style, exquisite pieces of jewelry, and a great deal of innovation and creativity. In just a few years, the jewelry store became an iconic destination to upscale Parisian society. At the same time, Boucheron became an opulent brand. Frederic Boucheron advanced to become a highly esteemed expert for jewelry and gemstones. With the move to Place Vendôme, the brand then experienced an additional surge in popularity, and since the beginning of the 20th century, Boucheron has had customers from all over the world. The opening of boutiques in London, New York, and Moscow also played a significant role in its success. The focus of Boucheron is always hand-picked and artfully cut gemstones, which are presented in original bracelets, rings, necklaces, and earrings. The luxurious aspect of the brand also includes wristwatches and numerous accessories. The special sparkle of the stones, coupled with a creative and original setting, makes Boucheron the ideal brand to luxuriate in. When the company's founder died in 1902, the brand remained in family ownership, and also attracted attention with small series of handbags, writing instruments, cell phones, and perfumes. Since 2000, Boucheron has been part of the corporate network of the French luxury holding company "Groupe Artémis".