Agent Provocateur

Agent Provocateur is a British lingerie brand founded in 1994 by Joseph Ferdinand Corre and his then-wife Serena Rees. Joseph Corre is the son of British fashion designer Vivienne Westwood and music producer and artist Malcolm McLaren, who managed the Sex Pistols, among others. The Agent Provocateur brand attracted attention with its opulent design and quickly achieved cult status. It became famous, for example, by the sexy underwear designed in old pink (not pink!) and black. Famous figureheads of the brand were Kylie Minogue, Kate Moss and Dita von Teese, who were all featured in provocative videos, among others by Mike Figgis. In 2007, Corre declined a knighthood on grounds of conscience, disagreeing with Britain's official Iraq policy.